That's why seeing some of the best in the world, including Swedish stars and NHL captains Erik Karlsson from the Senators and Gabriel Landeskog from the Avalanche mattered to the 26,792 fans who took in the games this weekend; a sellout crowd of 13,396 was announced for each game.
The Senators won each game;
4-3 in overtime on Friday
and by the same score, in regulation, on Saturday.
"For the fans to get a chance to see the likes of Erik Karlsson, Landeskog, Nathan MacKinnon, the top players and see them live, see how good they are away from the puck, see the intensity of the game up close is big," Lidstrom said. "Watching it on TV you might see the odd game, the highlights, but now you get the full perspective of an NHL game. I think the fans appreciate that, especially when you get a chance to see the top Swedish players like the captains of both teams."
The impact of these games is hard to quantify on an immediate basis in tangible terms, NHL Deputy Commissioner Bill Daly said. He said the League doesn't look at international events like the Global Series as big moneymakers, but more as opportunities to build the global brand.
"You're using these events as the foundation of growing your business in other ways, whether it's sponsorship, whether it's licensing, whether it's your television rights or your media rights," Daly said. "You're trying to become more relevant, more important in these markets that are non-North American markets so that there is demand for the bigger NHL product longer-term."
As NHL Commissioner Gary Bettman said, you can't do that without bringing live action to the people who you're trying to impact, which was done this weekend in conjunction with the NHL Players' Association and with the cooperation of the teams and players involved.
The Global Series followed a similar formula to the one used staging NHL games in Europe under the NHL Premiere banner from 2007-11.